Forming a strategy
A lot is written about how to create a strategy.
There are frameworks galore, thousands of how-to books, and people who make a lot of money consulting and running strategy workshops.
But in my experience, it doesn’t need to be complicated.
For me, the first step to create a strategy is to answer these three questions:
1. Who is our customer?
2. What are we helping them to achieve?
3. What can we do to differentiate ourselves in the process?
Not always the easiest questions to answer, but if you start here and take the time to properly answer these three questions, you will be on your way to developing your strategy.
One important inclusion in your answer (particularly to the first question) is who you are not targeting. Detailing this will help give more focus and clarity to the strategy, and can often be the hardest part of the process.
Clayton Christensen from Harvard has an
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